Grow Brand Awareness, Engagement, & Traffic.
Why pay agency fees or hire an entry-level full-time marketing assistant when you can work directly with an experienced freelancer and enjoy a suite of services?
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As a result-driven marketing professional, I create digital marketing strategies and launch multi-channel campaigns that can cost-effectively grow your audience, expand your reach, engage your followers, and convert your traffic.
Digital marketing is more than just creating content and managing the results - it’s about telling a brand’s story.
How do I tell stories? Through creating and implementing proven digital marketing strategies using site analytics to drive, paid advertising, social media, and email marketing.
JC Franco
SENIOR DIGITAL MARKETING MANAGER & SOCIAL MEDIA STRATEGIST
Phone:
626-512-5042
Email:
Address:
Pasadena, CA 91104
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Years of Marketing Experience:
12 + Years
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SKILLS
Email Marketing & Automation
Increasing Customer Lifetime Value
Lead Generation + Nurturing
Analytics and In-Depth Reporting
Social Media Strategy & Advertising
Increasing Website Exposure &
Driving Traffic
Rich Content Creation and Publishing
Education and Consulting
EXPERTISE
SOCIAL MEDIA GROWTH & ADVERTISING
Effective social media marketing is about much more than just posting. I can guide you in setting up successful social media campaigns starting with agreed upon goals, performance indicators, and an encompassing strategy that compliments your other marketing channel efforts.
EMAIL MARKETING & AUTOMATION
Keeping your customers up-to-date on your brand doesn’t mean batching and blasting emails to everyone. I can help you make more money and see better engagement by sending targeted campaign emails like newsletters, sale announcements, or promotions to audiences based on their website interactions.
INCREASING CUSTOMER LIFETIME VALUE
Grow your eCommerce revenue long term, by increase customer lifetime value. The more you grow your customer lifetime value and increase the number of repeat and loyal customers, the more revenue you'll generate from each user, which will make acquiring new ones even more exciting.
CONTACT ME
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Save on payroll costs and get more marketing experience for your money.
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No long term contracts
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Tailored strategy to fit your needs
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Less expensive than full-time employee or ad agency
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WORK SAMPLES
EXPERIENCE
2018-Present
Senior Digital Marketing Manager
TOURS4FUN a Trip.com company
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Plan, supervise, and lead all aspects of digital marketing channels, including but not limited to mobile, SEO, social media, email, affiliate, paid search, and re-marketing campaigns with a heavy focus on growing non paid, social, and mobile channel traffic and revenue.
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Drive sales growth across key priority segments of the business by leading brand campaign development and implementation across the organization.
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Collect and maintain online analytics for digital marketing channels. Identify trends that can be translated into online initiatives to drive customer engagement and reach. Provide monthly and quarterly reporting on website, mobile and social media analytics.
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Responsible for tracking marketing strategy results and creating detailed after-action reviews inclusive of comprehensive analysis.
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Continuously identify new growth and brand experience opportunities.
2016-2018
Marketing Manager, Creative Services
4OVER, LLC
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Drive all creative & marketing solutions from conception to completion.
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Manage a $2.2M departmental budget and ensure strict project timelines are followed.
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Lead, develop, and provide technical direction to the 12-person creative team.
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Oversee the delivery of marketing communications across multiple channels (email, print, digital, search, events, PR, social).
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Collect, evaluate, and interpret campaign analytics into actionable plans for future success.
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Assure services are in compliance with professional, company policy standards and brand execution requirements.
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Analyze success of each individual campaign based on KPI's and report findings and next step recommendations.
2015-2016
Product Marketing Manager
NEW MATTER
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Developed and executed digital marketing strategy in the areas of social media, search engine optimization (SEO), email, affiliate, referral marketing, and other e-commerce sales methods.
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Analyzed and provided reporting on the performance of marketing campaigns.
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Managed production of sales and marketing materials (ads, handouts, videos, FAQs, educational) for product launch and sustainment.
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Generated best in class creative materials working with both internal and external partners.
2012-2015
Marketing Manager
PLASTPRO
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Managed all marketing department functions.
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Created an annual marketing plan and $1.6M budget allocations.
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Worked cross-functionally with stakeholders to develop an annual integrated multi-channel digital marketing strategy.
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Provided analytics for monthly and quarterly performance reports.
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Negotiate online media packages.
EDUCATION
2009-2011
MBA
CAL STATE
Marketing Concentration
2012-2014
Bachelor's Degree
UNIVERSITY OF CALIFORNIA SANTA BARBARA
Sociology and Economics